My colleagues presented presentations on British film industry, Retail banking and Airport industry. My presentation was about UK Newspaper industry, which I tried to present in well manner. I discussed well on strategy jobs, with a good and clear voice. I was confident and tried to express myself well about elements of the industry.
UK Newspaper industry prints about seven million papers a day. Various popular stories have been published here, but the backbone of the UK newspaper industry are the strategists. Strategy jobs play a key role in conveying stories to the readers. Strategy jobs help in the growth of the paper and maximize the profit (Franklin, 2005). It consists of Administration to HR and marketing to selling the products. Strategy jobs deal cop with competitors and stand out their product from the other competitors.
HR department is responsible to find the talent and to promote them according to their capability (Noe et al., 2006). It is the duty of the department to train fresh journalist well and bring out their maximum ability. Editorial jobs require a higher level of management skills. This department is responsible for the frame strategies and increases sales. Account department is responsible for planning, budgeting and monitoring of funds (Rosie et al., 2004). Admin department control overall management from equipment to handling the staff. Strategists in the newspaper industry are used to track the important events, setting the industry, etc. Strategist decides what the requirement of the people is and what should be printed to pass on the public. Either it is a story about threat regarding terrorism or there is a need of climate control story, a strategist decides medium and the best time to publish a story.
Strategists in newspaper outlets such as The Sun, Daily Mirror and Daily Mail are responsible for improving the sales of the newspaper while the editors ensure that quality content is provided. When it comes to reporting climate issues, fashion and investigative journalism, UK newspapers have a good reception all over the world for their quality content (Mance, 2016). My focus on the UK newspaper was also on the responsibility they have of tracking industry trends instead on focusing to create the trends (Papacharissi & de Fatima Oliveira, 2008). The UK newspaper industry is responsible on what should reach the public such as reports on terrorism threats and climate control. However, it is the role of the strategists to determine how such information is presented to the public for reading. It is the best practices of the strategists that the UK newspaper is known as the best in the world. Sensitivity of important issue require importance and without, a professional strategist this sort of news stories can be handled wrongly (Hansen, Neuzil & Ward, 1998). Thus it is crystal clear that without strategist newspaper industry can’t be grown perfectly.
The UK newspaper industry have editorial jobs that require high management skills. I highlighted that it is importance for the industry to ensure that editorial jobs are designed in a manner that will attract new investment and advertisements. The editorial jobs should also comprise of frame strategists and be assigned deadlines so as to increase sales and attract more readers. I highlighted that the UK newspaper industry should recruit and train journalists that are more likely to bring more effectiveness to their designated assignments.
I highlighted that the administration of the UK newspaper industry should have high process knowledge and personnel that are highly experienced. It is the role of the admiration to check on the press and also ensure that equipment’s within the firm are well maintained are functioning effectively. I also highlighted how it is important for admiration to take key decisions such as managing employee feuds, choosing appropriate spare parts and managing threats from third parties.
References
Boykoff, M.T., 2008. The cultural politics of climate change discourse in UK tabloids. Political geography, 27(5), pp.549-569.
Carvalho, A. and Burgess, J., 2005. Cultural circuits of climate change in UK broadsheet newspapers, 1985–2003. Risk analysis, 25(6), pp.1457-1469.
Fisher, A., 2011. 6 Career-changing strategies that work. Fortune.com. [Online] Available at: http://fortune.com/2011/10/19/6-career-changing-strategies-that-work/. [Accessed 7 March 2017].
Franklin, B. ed., 2005. Local journalism and local media: Making the local news. Routledge.
Hansen, K.A., Neuzil, M. and Ward, J., 1998. Newsroom topic teams: Journalists' assessments of effects on news routines and newspaper quality. Journalism & Mass Communication Quarterly, 75(4), pp.803-821.
Harcup, T. and O'neill, D., 2001. What is news? Galtung and Ruge revisited. Journalism studies, 2(2), pp.261-280.
Mance, H., 2016. UK newspapers: Rewriting the story. Financial Times. [ONLINE] Available at: https://www.ft.com/content/0aa8beac-c44f-11e5-808f-8231cd71622e. [Accessed 7 March 2017].
Noe, R.A., Hollenbeck, J.R., Gerhart, B. and Wright, P.M., 2006. Human resource management: Gaining a competitive advantage.
Papacharissi, Z. and de Fatima Oliveira, M., 2008. News frames terrorism: A comparative analysis of frames employed in terrorism coverage in US and UK newspapers. The International Journal of Press/Politics, 13(1), pp.52-74.
Rosie, M., MacInnes, J., Petersoo, P., Condor, S. and Kennedy, J., 2004. Nation speaking unto nation? Newspapers and national identity in the devolved UK. The Sociological Review, 52(4), pp.437-458
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