Alibaba Group and its allied bodies have greater than 22,000 employees in seventy cities & regions. The company has more than sixty-five million registered-users. The Alibaba focused on a simple primary business model through which the company targets to facilitate suppliers & buyers from all over the world by offering 24/7 meeting platform. Alibaba labels its services as an ecosystem that provides a platform for marketplaces for third parties. Within a short time period of ten years, the company became one of the most popular Internet companies of China.
Being a leading company Alibaba.com needs to have a greater focus on research in order to penetrate the U.S. market. The research will provide new concepts that would be capable of answering to the latest needs and demands of the customers of U.S. market to achieve higher profits. There’s a strong link between profitability & customer loyalty (Reinartz and Kumar 2000). By having a primary focus on meeting the customers' expectations, the company will be able to capture market opportunities and also to amplify its strategy for gaining higher sales volume. There should be some rewards for the regular customer to encourage them. The loyalty programs encourage customers to make repeat purchases (Winer 2001).
I have bought a product from Alibaba, which is Hair Drying Bath Towel Cap. This is highly absorbent with a superior balance of softness along with other features such as durability and most importantly affordable. It received this product in a perfect condition with on time delivery. It has all its features as it was expected and described by the company. It does not change its condition after the wash and it is capable of drying faster than any other product of the same type as I’ve used so far.
I did a survey from a registered-user who has experience of buying products from Alibaba.com and I investigated feedback on the company from him. The user was very much satisfied from the services of this company and he mentioned that the products are always received in time. He also mentioned that the products are of good quality and meet the expectations. The customer service of Alibaba has also found to be effective from this survey.
Jidong Chen, Ye Tao, Haoren Wang (2015) describe in their paper that Alibaba uses a big data technique in order to perform various functions on data and to acquire results from it. It is basically used for fraud risk management, which was not possible previously so effectively and it was also expensive in the past at the same time. The company has developed advanced methodology in order to deal with fraud risk management that may appear through various activities of the users such as such as account opening, verification of identity, placement of order, before & after transaction, and money withdrawal etc. Fraud risk models have been incorporated to analyze the aggregated risk by making use of statistical and engineering techniques.
Rashad Yazdanifard & Merveen Tan Hunn Li (2014) explain in their research work that Alibaba has offered several business opportunities to small & medium enterprises in order to influence the advanced technology to participate more powerfully in both the markets i.e. domestic & global. Marketing strategies, distribution channels and promotions have been discussed in this study rather than just focusing on claiming Alibaba as a perfect business. This paper has also addressed important lessons to attain success in complex online trading world. Some of the major success factors of Alibaba have also been discussed in the study such as its marketing strategies, challenges, good branding image, higher customer value proposition, superior shopping experience, large sales volume & economies of scale.
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